HubSpot Campaign Assistant - Hubspot's Assistant in a Nutshell
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HubSpot Campaign Assistant Brief overview
HubSpot Campaign Assistant is a free, AI-powered marketing assistant designed to help you quickly create campaign copy across multiple channels. It can generate written content for landing pages, marketing emails, and ad copy for platforms like Google Ads, Facebook, and LinkedIn, using a short description of your campaign plus audience and tone details.
The goal is to reduce the time it takes to draft consistent, on-brand messaging for a campaign, especially when you need to launch across multiple formats at once (email + landing page + ads).
How to use
- Open Campaign Assistant and click Get started (you’ll use a HubSpot account; you can sign up for free if needed).
- Choose what you want to generate, such as:
- Landing page content
- Marketing email
- Google Search Ad, Facebook Ad, or LinkedIn Ad
- Describe your campaign (what it’s about), add audience/company details, and pick a writing style / brand tone.
- Review the generated versions in the editor. You can:
- Copy the generated text to your clipboard, or
- For landing pages/emails, click Create to automatically generate the asset inside your HubSpot account.
- Iterate if needed: adjust your prompts and regenerate content (HubSpot’s help documentation notes regeneration limits per asset during the beta).
HubSpot Campaign Assistant Key features and functions
- Multi-channel copy generation: produces campaign copy for landing pages, emails, and ads in one workflow.
- Ad platform support: generates ad copy intended for major ad channels (including Google, Facebook, and LinkedIn).
- Tone and writing style controls: you provide a preferred tone/style so outputs align with your brand voice.
- HubSpot-native workflow: you can move from generated text to creating HubSpot assets (like emails and landing pages) without manually rebuilding everything.
- Copy/export option: if you’re not building directly in HubSpot, you can copy the generated output and use it elsewhere.
- Usage guidance: HubSpot advises not to include sensitive information in prompts and notes that admins can configure generative AI features.
Pricing
Campaign Assistant is positioned as completely free, with HubSpot stating there are no subscription fees or per-campaign costs to use it.
HubSpot’s documentation also indicates it’s available across all products and plans, meaning you can use it even without upgrading to a paid HubSpot tier (though some actions, like creating assets directly inside HubSpot, require being logged into a HubSpot account).