Publishers will be able to opt out of AI Search, thanks to new regulation

U.K. regulators are requiring Google offer a tool allowing website publishers to opt-out of generative AI search features. The option will be tested in the U.K. then rolled out globally.

Online publishers are getting more control over whether their websites appear in Google's AI Search features, thanks to a UK regulatory ruling. The new conduct rule imposed by the Competition and Markets Authority (CMA) requires Google to let website owners keep their content out of features like AI