Buffer AI - AI Tools For Social Media
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Buffer AI Brief overview
Buffer AI Assistant is an AI writing aid built into Buffer’s social media platform. It helps you brainstorm ideas, repurpose existing content, and generate platform‑specific captions directly in the post composer. It supports tailoring tone and length for each network and is powered by OpenAI (GPT‑4.0).
How to use
- Open the post composer (or the Create/Ideas space) and click AI Assistant.
- Enter a short prompt (≥4 words) and select Generate.
- Refine with Rephrase, Shorten, Expand, or switch tone (More Casual/Formal); channel‑aware options help keep within each platform’s limits.
- Click Insert (or Replace) and schedule/publish.
Buffer AI Key features & functions
- Idea generation to beat writer’s block and spark post angles.
- Smart repurposing to turn one message into multiple, channel‑specific variants.
- Platform tailoring for LinkedIn, Threads, X (Twitter), Instagram, Bluesky, and more.
- One‑click edits for tone, length, and structure inside the composer.
- Powered by OpenAI (GPT‑4.0) for text generation; documented model details in Help Center.
Pricing
14‑day free trial available for paid plans.
Free — $0; up to 3 channels; AI Assistant included.
Essentials — $6 per channel/month or $60 per channel/year; AI Assistant included.
Team — $12 per channel/month or $120 per channel/year; unlimited users; AI Assistant included.
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